Putting Consumers First: a New Era in Media at IBC 2019

IBC 2019 presented a brand new thought-provoking, stimulating and disruptive conference tracks and timely technological debates that ignited the industry’s most influential media, entertainment, and technology event. All attendees found inspiration in IBC’s world-class conference, which this year was themed as Consumers First: A New Era in Media.

Keynote speakers set the tone for the entire event, examining the current state of the industry and sharing their visions for the future. Some of the speakers included were Cécile Frot-Coutaz, Head of EMEA, YouTube; Arnaud de Puyfontaine, Chairman, Vivendi; and Max Amordeluso, EU Lead Evangelist, Amazon Alexa.

The main conference was split into five new tracks, with a different daily focus on each stage of the end-to-end media content chain, with invaluable insight from over 300 expert speakers from around the world. Each track also featured Tech Talks, presenting cutting-edge technical papers and in-depth discussions on the technology enabling the media content chain.

The prestigious IBC Awards ceremony took place on Sunday 15 September to celebrate the industry’s highest achievements. IBC presented two new awards this year: The Young Pioneer Award to recognize the outstanding commitment, ambition, and achievement of young professionals in creative, technical, commercial or strategic roles; while the Social Impact Award to recognize a company initiative or campaign that is making a positive impact on the wider world.

Some of the award winners were Actor/ Director Andy Serkis (International Honour for Excellence, IBC’s highest award), SailGP remote production (The Innovation Award for Content Creation), Sebastian Schwarz and Mika Pesonen of Nokia Technologies and, Jani Nurminen, co-founder of Innogiant (Best Technical Paper).

IBC 2019 continues to give a platform to deliver solutions that give broadcast and media companies the agility and flexibility they need to keep ahead in this rapidly transforming media landscape. That’s why more and more companies use big-picture theatre presentations on their stands and provide large meeting areas where the conversations that kick off the collaboration get started. The audience expectation is rising every year and is eagerly waiting for their next IBC experience.


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Ashwathi Anoopkumar