IT Minister to Flagoff IndiaJoy Festival

IndiaJoy Festival has become one of the most important platforms in the world for Digital, Media and Entertainment Corporations to collaborate and to innovate.

With more than 10,000 visitors, the four-day conclave Indiajoy 2019, being held at HICC from 20-23rd November, is expected to serve as a springboard for Indian media and entertainment companies on the world stage.

The spotlight for this year will be on the Indian Media and Entertainment (M&E) industry which is poised to touch INR 1,631 billion according to a recent market report on the back of rapid growth in digital user base and consumption combined with growing regional demand and monetization.

The IndiaJoy festival, now in its 2nd edition, is supported by Government of Telangana. The festival has a power-packed line-up of 9 world-class events that include IGDC (India Game Developer Conference), Desi Toons, VFX Summit, Indywood film Market, InfluencerCon, Investor-Publisher Connect NODWIN E-Sports arena, Facebook, OTT Pulse and the Indiajoy Music Fest.

The 400+ International delegation from 50+ countries expected to attend the event will boost Hyderabad’s visibility in the global VFX, Toons, Gaming and Entertainment industry while exploring the huge India market as well as markets in Southeast Asia and other emerging markets.

The government is keen to help the Visual Effect, Gaming and Animation Industry so it is gearing up to show up Hyderabad and Indiajoy Festival to demonstrate the local talent creativity and soft power.

Speaking about the growth of AVCG Industry in Telangana, Government of Telangana IT Minister K.T Ramarao said, “Government of Telangana has been supporting a variety of economic and industrial activities by initiating specially designed policies to promote growth. While Telangana has been a leader in the area of IT/ITeS, a push to the Film, Content, Digital, Animation, VFX, Gaming & Comics industry supported by a futuristic policy will ensure exponential growth of this industry and attract investments from related stakeholders into Telangana. This will establish Telangana as a truly creative industry hub. by organising a mega event like IndiaJoy makes a lot of strategic sense for the government.”

Speaking about the event Jayesh Ranjan, Principal Secretary, Government of Telangana said, “The IndiaJoy festival is a window for the world to witness and to engage with the finest minds in gaming, VFX, and animation industries in India. The Government of Telangana is committed to making this a global scale platform. We are pleased to note that in its second year itself event is becoming bigger, with global participation from investors, publishers and gamers who are all excited to attend IndiaJoy.”

PurpleTalk co-founder Sridhar Muppidi, highlighted the tremendous learning and collaboration opportunities IndiaJoy offers to delegates, and added: “I am excited about this year’s IndiaJoy edition, which is bringing together 250 sessions on 20 different topics, 8 top events, 4 days of expo, and a large esports arena with 5 different game stages”

Amid panel discussions, VFX showreels, breakdowns, and illuminating discussions, the event is poised to bring under one marquee, top industry veterans, artists and VFX technicians of the most notable VFX projects including techie-talks from Unity, Auto Desk and so on.

The OTT Pulse being held on 20 November will have multiple panels and keynotes spread over the day which will include representation from the leading digital platforms like Amazon Prime Video, Viu, VOOT and ZEE5 among others.

Overall, this year’s IndiaJoy has something for everyone—students, start-ups, game developers, game publishers, and film media and entertainment professionals.


Entertainment Technology

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Ashwathi Anoopkumar