Gameloft announces collaboration with Ocean Conservancy for a fundraiser on World Ocean Day

In celebration of World Ocean Day on 8 June, Gameloft has announced an upcoming fundraiser in collaboration with the noted conservation nonprofit Ocean Conservancy. The fundraiser will take place in Disney Magic Kingdoms from 3 June through 18 June 2021 as part of the new Finding Dory event. Players will be able to purchase a new ‘Destiny the Whale Shark’ bundle – and proceeds ($5.59per bundle) will be donated by Gameloft to Ocean Conservancy to support oceanic conservation with a minimum donation of $120,000/€100,000, and a maximum donation of $480,000/€400.000.

Founded in 1972, Ocean Conservancy is a nonprofit environmental organization that is working to protect the ocean from today’s greatest global challenges. Ocean Conservancy focuses on science-based solutions for a healthy ocean and the wildlife and the communities that depend on it.

Disney Magic Kingdoms senior product marketing manager Rebeca Polo said, “Ocean Conservation is a cause very near and dear to our hearts at Gameloft and Gameloft Toronto. Bringing together the magic of Disney Magic Kingdoms, Finding Dory, and the wonderful characters of this film in a way that can positively impact oceanic wildlife, including real whale sharks and other species, is a dream for us. Let’s protect the ocean together!”

Players who purchase the Finding Dory ‘Destiny the Whale Shark’ bundle will welcome Destiny to the game. This bundle will also include a Dory Wishable Concession Stand that players will be able to add to their Kingdom, and its price will be $7.99. In addition to this charity bundle, players logging into the game during World Ocean Day (8 June) will also receive a very special ocean-themed gift – an exclusive Anemone Hat Concession Stand!

“We are so appreciative of Gameloft in bringing the wonder and awe of the ocean to the Disney Magic Kingdoms’ community during World Ocean Month. We are especially grateful to the Gameloft team and the millions of users playing for supporting Ocean Conservancy through this special ocean month campaign, which will help us tackle the greatest threats facing our ocean, and the wildlife and communities that depend on it,” said Ocean Conservancy vice president of resource development Sarah Humphries.


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Ashwathi Anoopkumar