Kitchens of ‘SpongeBob: Krusty Cook-Off’ partners to serve meals in Eastern Africa

To coincide with World Hunger Day and in partnership with The Eleanor Crook Foundation and LifePack, the kitchens of SpongeBob: Krusty Cook-Off have introduced two new limited-time bundles that will serve up real-world food and help combat malnutrition in Eastern Africa.

Malnutrition killing a child every 11 seconds – and COVID has made the situation even worse. Every 25 cents raised through LifePack will provide one life-saving Ready to Use Therapeutic Food (RUTF) packet to a child in need. Three packets a day for six to eight weeks can bring a child back from the brink of death.

Starting on 27 May and lasting through 9 July, players of SpongeBob: Krusty Cook-Off on iOS and Android devices will be able to buy two different LifePack bundles for special content, with proceeds going directly towards purchasing RUTF in Eastern Africa. Each purchase of the New Starter Bundle of 75 gems buys enough RUTF to treat a child for two days. A bundle that grants players 100 gems and four power-ups treats a child for a whole week.

In SpongeBob: Krusty Cook-Off, players cook delicious nautical meals as they interact with Krabs, Patrick, Squidward, Sandy and many other familiar faces. Players can visit famous SpongeBob landmarks like the Krusty Krab and Sandy’s Treedome, collect and customize outfits for their favourite characters, design and upgrade their own versions of Bikini Bottom’s seven restaurants. Players cook up grub across 400 story levels on their journey to be the best fry cook under the sea, and now with the LifePack bundles can help provide therapeutic food to actual children who need it most.

Before its mobile launch, SpongeBob: Krusty Cook-Off saw immediate success with more than 17 million pre-registered players, the strongest pre-registration performance of any Nickelodeon game ever. At launch, it was one of the top 10 most downloaded games on iOS in 97 countries, and 79 countries on Google Play — reaching the top 100 grossing in 66 countries on iOS and eight countries on Google Play. In its first week alone, SpongeBob: Krusty Cook-Off reached over 2.2 million daily active users.

Players can support LifePack now by downloading SpongeBob: Krusty Cook-Off on iOS and Android. While the opportunity to purchase LifePack gems is only available on these mobile platforms, the game is also available on the Nintendo Switch and for PC on the Microsoft Store.


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Ashwathi Anoopkumar