Ferrari enters the esports sector with the launch of its racing series

Ferrari seems to set its footprints in the esports sector by launching its own sim racing series in which racers will have the chance to be a part of Ferrari Driver Academy Hublot Esports, the firm’s own competitive gaming team.

The car manufacturer has already announced that watch firm Hublot will be the title sponsor of the competition, with Thrustmaster also confirmed as a technical partner.

Ferrari chief brand diversification officer Nicola Boari stated: “The launch of the Ferrari Hublot Esports Series is a natural progression for Ferrari after our debut in the F1 Esports Series. This series is aimed at a young audience and is the perfect opportunity for aspiring players to get their break in esports and sim racing.”

This venture is Ferrari’s second foray into esports. The manufacturer was the final Formula One team to enter the F1 Esports Series in 2019. Italian representative David Tonizza was crowned champion for the Scuderia in his debut season.

Ferrari will open registration to all budding racers on 7 August. From here, a qualifying round will take place in September to find the 24 best amateur drivers racers to take part in the Ferrari Hublot Esports AM Series. Alongside this, 24 established Esports drivers will compete in their own PRO Series, duking it out on the same circuits as their AM counterparts.

The 12 fastest drivers from both the AM and PRO Series will come together on a final grid of 24 and fight across four races in October. The elite will go forward to the finals in November when the ultimate winner will be chosen after a three-race battle.


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