After Gulabo Sitabo, Amazon Prime Video has now announced to be premiering Vidya Balan starrer biopic Shakuntala Devi.
Besides these two much-awaited Bollywood movies, the streaming service will also release five Indian films spanning across languages amid this ongoing lockdown due to the pandemic.
The slate includes – legal drama Ponmagal Vandhal starring Jyotika (Chandramukhi), Keerthy Suresh (Mahanathie) starrer Penguin (Tamil and Telugu), Sufiyum Sujatayum (Malayalam), Law (Kannada) and French Biryani (Kannada). The movies will premiere exclusively on Prime Video between May and August 2020 and will be available in 200 countries and territories worldwide.
Commenting on the direct-to-digital releases, Amazon Prime Video India content director and head Vijay Subramaniam said, “At Prime Video we believe in listening to what our consumers want and working backwards from there. This belief is the genesis of our latest offering. Over the last two years, Prime Video has become the destination of choice for our customers to watch new releases, across the languages, within weeks of their theatrical release. Now we’re taking this one step further, with seven of India’s anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep.”
Amazon Prime Video India director and country general manager Gaurav Gandhi further added, “Indian audiences have been eagerly awaiting the release of these seven anticipated films and we are delighted that Amazon Prime Video will now be premiering these movies for our customers – who can enjoy watching these from the safety and comfort of their homes and on a screen of their choice. Prime Video with its deep penetration in India, with viewership across over 4000 towns and cities, and its world-wide reach in more than 200 countries and territories, will give a large global release footprint to these films. We feel truly excited about this initiative and are confident of delighting our Prime Members with this offering.”