India’s first IP based play zone to open in Delhi NCR

Tinga Dojo, a green superhero dog has arrived to make the planet green and tackle climate change. The completely new IP will be represented by Animation International India, a renowned name in content licensing and syndication industry across Asia. This global firm has been successfully creating and managing IPs like Doremon and have chosen this Indian IP now with a global vision of taking it to the next level.

The character has been conceptualised by promoters Diamond Toons with a cumulative experience of 100 years in talking to kids, consumers and brands alike. This collaboration will result in knowledge filled adventurous comics, storybooks and animation series for kids.

“Being the experts of the licensing business, Animation India is the only firm which can take this character to the global level. In the coming years, we see Tinga Dojo as a successful Indian IP making an impact worldwide taking new age kids on an experiential and digital journey,” mentioned Diamond Toons director Manish Verma.
Tinga Dojo is a new age character for gen Z or centennials who are always curious and hyperactive. As today’s new-age kids have new media consumption habits, it aims to establish an IP which would help the kids to grasp knowledge through fun learning of STEM and space adventure.

Earlier IPs were created out of books, comics, television and other conventional mediums, but for today’s generation, it has to be experience-based. “The play zone is thus helping us to bring out the character live and real in front of kids ensuring maximum engagement,” Verma said.

Tingaland is the first IP based play zone. With full media and merchandise support, it is not only bringing the character alive but is also reaching to children. It’s the first unwired play zone in Delhi NCR area, which offers unique and best birthday experiences. The team has also introduced the never seen before night camping activity for the kids. With the theme of experiential learning, Tingaland – a magical land is conceptualised around various fun zones facilitated with safe and free play for kids, nurturing their creativity and imagination. It helps kids to improve their endurance with a plethora of games to choose from.

Speaking on the collaboration, Animation International India director Nitin Kalra said, “Our alliance with Diamond to create the character IP is our first such initiative in India and we are extremely delighted and happy that our values and thoughts matched perfectly with the team at Diamond and that we can create an IP that can be expanded globally. Through our network of international offices, we hope to make Tinga Dojo a reputed name in the character licensing business. The success of Indian IPs at the international level is well known and we are confident that Tinga Dojo will be yet another feather in the cap from India.”

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Ashwathi Anoopkumar